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Our partners share their knowledge and resources with M Institute so that together we can create superior information that benefits the leaders of mid-sized organisations.

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Strategic thinking

Articles

Taking the M out of SME
This paper from BDO Stoy Hayward and the ICAEW asks, from the perspective policy makers, advisers and financiers, what makes the medium business sector tick?

Empowering Medium Enterprise - A guide for policy-makers
A new research study on medium-sized organisations, from M Institute, sets out challenges facing medium organisations and asks policy-makers to respond.

Mid-corporate growth survey
Grant Thornton's mid-corporate growth survey analyses the contribution of the mid-market to the UK economy.

Effective segmentation – Technical focus
An introduction to modular CRM systems which will enable effective customer segmentation.

Effective segmentation – Business focus
Segmentation is best approached through the use of a few key deliverables. This article looks at how CRM systems can assist in customer segmentation.

Improve your engagement strategy with effective segmentation
Good segmentation can vastly increase the effectiveness of an organisation's business operations. CRM tools can help achieve the desired segementation.

Strategic acquisitions
The whys and hows of acquiring a business, as well as the pitfalls to avoid in employing such a growth strategy.

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